Social Media Marketing is all about being present and engaging your target audience directly, but at the same time, the medium is largely unorganized and uncontrolled. In order to succeed, you will need a strategy which helps you to reach out to the right audience and join in with the global conversation that is social media. One of the best way to accomplish this is Social Media Monitoring.
Social Media Monitoring allows users to find insights into a brand’s overall visibility on social media, measure the impact of campaigns, identify opportunities for engagement, assess competitor activity and share of voice, and be alerted to impending crises. It can also provide valuable information about emerging trends and what consumers and clients think about specific topics, brands or products.
TechTreeIT enables businesses to perform Online Reputation Management (ORM), Customer Service, Community Management, Social Media Research & Brand Auditing, Online Sales Lead Generation, and Consumer Sentiment Analysis. The Social media management tool is equipped with capability to manage multiple social media channels, collaborate between teams, engage and publish content on social media channels, monitor social web based on keywords and channels, generate social media analytics reports and campaign performance reports.
In addition to the technology team, TechTreeIT consulting team also consists of team of social media researchers, community manager and content creators. The team has capability to design social media campaigns, execute them and provide structured reporting and communication with the client. The solution offers unified view of customer engagement across the social media and 360-degree view of customer through integration with Enterprise CRM. The solution also provides complete social listening/workflow setup for an organization or provide in-premise installation of the solution.
Recently TechTreeIT implemented a white label Social Media Solution for a Govt agency by unifying all the social media messages in one single platform for the Govt agency to engage with citizens on real-time basis to address the citizen grievances, publishing new initiatives taken by the departments and analytics dashboard.